What’s Happening?
Eureka Villages Rockhampton has successfully hosted its inaugural Vegemite Day, celebrating Australia’s most iconic spread with community, creativity, and cheer. Residents gathered for a day of themed activities including a Vegemite Hat Competition, a Pet parade, a nostalgic history display, and a sing-along to the classic Vegemite jingle. The highlight of the day was Emily Boon, proudly crowned winner of the hat competition, spotted in her vibrant orange top.
Residents indulged in classic Aussie bites including Cheesymite scrolls, Vegemite sandwiches (served with or without cheese and lettuce), and a homemade Vegemite dip – bringing nostalgic flavour to the event.
Why It Matters
The success of Eureka Rockhampton’s event has not only boosted resident morale but has also set a new precedent: Vegemite Day will now become a permanent feature on Eureka Villages’ national event calendar. This recognition affirms Rockhampton’s role as a flagship village in setting community engagement benchmarks across the country.
As Eureka Villages stated, “Eureka is well and truly behind this event; it is now on our National Calendar due to the success of Eureka Rockhampton.”

Local Impact
The event brought joy and community pride to Rockhampton seniors, many of whom spent weeks preparing for the themed competitions and displays. The day served as a creative outlet and bonding opportunity for residents, showcasing the vibrant lifestyle offered at Eureka Villages Rockhampton.
Residents proudly displayed their handmade hats and dressed-up pets, injecting colour and fun into the village atmosphere. The event was not only about celebration but also about reinforcing community connection and wellbeing among seniors.
By the Numbers
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Eureka Villages operates 54 villages nationally, with Rockhampton now leading the way in event innovation.
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One national calendar event born from a single village’s initiative.
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Rockhampton caters to independent seniors aged 55+, offering affordable one-bedroom rental units with no entry or exit fees.
Zoom In
Eureka Villages Rockhampton offers secure and low-maintenance rental living designed for seniors seeking independence without the burden of traditional homeownership. Residents enjoy daily home-style meals, social activities, and a supportive environment.
“If you’re over 55 and looking for a more manageable home,” the Village promotes, “renting allows you to have the best of both worlds – maintain independence while enjoying the benefits of living in a secure, low maintenance community.”

Zoom Out
As Australia faces growing demand for flexible and community-oriented senior living options, Eureka Villages is stepping up with creative, resident-driven initiatives. The Rockhampton event proves that even simple celebrations – like Vegemite Day – can foster national pride, mental wellbeing, and strong community ties.
What to Look For Next?
Following Rockhampton’s lead, Eureka Villages nationwide will now join in celebrating Vegemite Day each year. Expect more themed competitions, local adaptations, and creative community showcases as the tradition spreads across all 54 villages.
Eureka Villages Rockhampton truly put “the rose in every cheek” this Vegemite Day – and now, it’s a flavourful tradition that’s here to stay.