What’s happening?
Residents at Eureka Villages Rockhampton marked 97 years of Weet-Bix with a fun-filled community celebration. The day featured Weet-Bix-inspired art, themed food, music, creative hats, and plenty of prizes, all paying tribute to Australia’s favourite breakfast icon.
Why it matters
Weet-Bix has been part of Australian homes for nearly a century, bringing generations together around the breakfast table. The event wasn’t just about food but the memories and connection the brand has fostered through time.
Local Impact
Sanitarium joined in the celebration, donating Weet-Bix, So Good milk, Marmite, and other products to make the event extra special. For many residents, the brand has been a lifelong favourite, symbolising comfort and community.
By the Numbers
• Weet-Bix has been part of Australian breakfasts for 97 years, connecting generations since 1928.
• At 94 years old, resident Dot Jensen is almost as old as Weet-Bix itself, showing its long-standing place in Aussie life.
• One heartfelt celebration at Rockhampton’s Eureka Villages brought the community together with support from Sanitarium.
Zoom In
One resident, 94-year-old Dot Jensen, shared a fond memory of being told by her doctor to feed her fussy child a Weet-Bix. The day brought laughter and storytelling as residents reflected on how Weet-Bix has nourished them throughout life.
Zoom Out
Sanitarium Weet-Bix Senior Brand Manager Sarah Smyth said, “Every Australian has a Weet-Bix story, and it’s incredibly special to see generations come together like this on Weet-Bix’s 97th birthday to celebrate what it means to be a Weet-Bix Kid.” She praised the Rockhampton community for creating a heartwarming event that captured the brand’s enduring spirit.
Smyth added, “Seeing residents, some in their 90s, reminiscing about their lifelong love of Weet-Bix is incredibly moving. It shows the lasting connection people have with the brand from childhood breakfasts to shared memories that span generations.”
What to Look for Next
With Weet-Bix nearing its 100th anniversary, communities across Australia may soon follow Rockhampton’s lead in celebrating one of the nation’s most beloved breakfast traditions.
